I AM
MATTHEW HERBST.
CREATIVE DIRECTOR,
SNR. GRAPHIC DESIGNER,
WEB/DIGITAL & PITCH DECK DESIGNER
(Techstars 2019/2020)
Forward-thinking, ambitious professional with extensive experience in digital design, pitch decks, one pagers, IMs, business proposals, all types of print and online publications, creating 2D and animated advertisements for print and web, video campaigns and marketing. Track record of launching and re-launching brands, redesigning publications, and enhancing online presence.
Strong knowledge, comfort and advanced expertise in ATL & BTL design, online and print platforms, web design, UI and UX, CMS, video editing, layouts, writing, photo editing, animation graphics, multimedia, social media engagement, SEO, leadership and entrepreneurship.
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
WEB & WORDPRESS
ADOBE CC
INDESIGN CC
PHOTOSHOP CC
ILLUSTRATOR CC
ADOBE PREMIER CC
KEYNOTE/POWERPOINT
80%
90%
95%
95%
85%
85%
85%
02 PORTFOLIO
SOME OF MY WORK SHOWCASED. SEE MORE >
03 CAREER HIGHLIGHTS
2013-2019
Y MAGAZINE
SABCO MEDIA, ADVERTISING, AND PUBLISHING - Muscat, Oman
Art Director
Design and direct magazine from cover to cover within 4-5 days. Creates artwork, layouts, and design adverts, client mock-ups.
Additionally designs annual Mediate publication, updates CMS on Wordpress, including images and gifs. Writes weekly Y-Fi
double page spread. Pre-press preparation for final print.
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Re-launching: Moved from UK to re-launch magazine as well as collaborate on rebranding and new artwork/templates.
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Social Media and Video: Collaborates with social media campaigns and create animated gifs for advertising campaigns. Brings stories or campaigns to life through video editing on Adobe Premiere.
2009-2013 & 2016 - present
GERSON LEHRMAN
WORLDWIDE,
Global Council Member/Online Consultant
Provides consultant services for design, advertising, and media for food & beverage companies.
2010-2011
ZIDANS MANAGEMENT & CIGARATI
Jordan, UAE, Europe & USA
Project Manager & Graphic Designer
Managed accounts, provided technical support for e-commerce marketing. Provided project management and graphic design for print, digital and advertising campaigns.
2009-2011
AMMAN CONSULTANTS
Amman, Jordan
Design & Project Management Executive
Handled graphic design, project management, account handling, and expatriate property consulting for self-developed company.
2019-2020
B/S/H FUTURE HOME ACCELERATOR POWERED BY TECHSTARS
Munich, Germany
Design Associate
Chosen out of many applicants to work on a three month program with B/S/H and Techstars as a Design Associate. Working not only with Techstars branding for the program and Demo Day but assisting 10 startups with all design requirements throughout the program as well as their final pitch decks for demo day.
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Work included logos, one pagers, branding, web advice, UI/UX advice, icon creation.
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Social Media and Video creation for the start ups.
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Final pitch deck design for demo day
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Posters, brochures, name tags and social media invites for Techstars and demo day.
2011-2013
FAMILY FLAVOURS MAGAZINE
AL MARJI PUBLICATIONS Amman, Jordan
Art Director
Directed, designed and art edited publications, managed online and social media presence, and designed animated online and offline advertising. Promoted business worldwide and designed and advertised for external clients.
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Redesign: Overhauled magazine to have glossy feel and made it accessible digitally worldwide.
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Online Design: Introduced WordPress sites, e-zines, and online subscriptions to increase global subscriber activity
2001- 2013
REDDCARROT DESIGN
Brighton, UK
Freelance Creative Director, Graphic Designer, Project and Account Manager
Acts as emergency designer for variety of agencies. Specializes in BTL/ATL graphic design, digital design, photography, fine art, and digital illustration. Mentors junior designers and fine artists. Designs brands, billboards, record labels, and magazines.
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Contract Management: Networks to land large commissions worldwide.
1995 - 2009
OTHER POSITIONS HELD FROM THE PAST
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COVER UP DESIGN - Junior designer.
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ARROW ADVERTISING - Head of production and senior designer.
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FEDSURE HOLDINGS LTD - In-house senior designer.
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OMNIGRAPHICS LTD - Senior designer.
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ZAP CLUB - Deputy General Manager.
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HONEY CLUB - General Manager.
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FARM TAVERN - Company Director & General Manager.
CONTACT
If you wish to get in touch or require to see a more extensive portfolio please contact me.
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Tel: +49 173 3449229
+44 7984 416825